10 Mistakes to Avoid When Running Amazon Advertising Campaigns
Did you know that over 80% of Amazon shoppers are influenced by ads? This presents a tremendous opportunity! However, with intense competition, there's a significant risk of wasting money on ineffective campaigns. To maximize your return on investment (ROI) and drive sustainable results, it’s crucial to hire professionals who specialize in managing Amazon Advertising campaigns. Key Mistakes to Avoid in Amazon Advertising 1. Skipping Proper Keyword Research Failing to use negative keywords in your Amazon Ads management can lead to inefficient targeting and wasted funds. Negative keywords help prevent your ads from appearing for irrelevant searches. For instance, if you’re selling high-end leather bags, excluding terms like “cheap” or “low-quality” is essential to avoid attracting uninterested users. Regularly review your search term reports to identify and add irrelevant queries to your negative keyword list, ensuring your ads reach the right audience and improving your ROI. 2.