In-House vs. Outsourced Amazon PPC: Which Yields Better Results?
Amazon PPC advertising is a strong weapon which provides sellers a tough competition, more sales and optimum exposure of the product. Yet, for managing PPC campaigns it is necessary to have some promises, skills and constant improvement. This may raise the question: Is it possible and recommended to manage the Amazon PPC campaign in-house, or is it better to address it to a professional agency? Let’s get started and have a look at both. In-House Amazon PPC The aspects of Amazon PPC are some of the most crucial areas regarding advertisement campaigns, which, as a result, require your in-house team to oversee your Amazon PPC Management. This includes duties such as: Researching and selecting keywords Writing advertisements and making changes to them to increase their performance. Development of bidding strategies Accounting for the campaigns and tracking expenses. Outsourced Amazon PPC Outsourcing Amazon PPC means you delegate the advertising campaigns to a separate agency to manag...